Many years ago when I was the Construction Law Practice Group Leader at my firm, we had a practice group retreat at a ranch about an hour from Dallas. After dinner, one of my junior partners, who had been drinking a great deal, paid me what he believed would be the ultimate insult.

He said:

If you subscribe, you know I have been giving clues on how to ask for business/close the sale. Here are the clues so far:

  1. Ask and answer why you are uncomfortable asking for business. You are likely uncomfortable because you do not want to take advantage or come across as a salesman.
  2. Position yourself so