If you subscribe, you know I have been giving clues on how to ask for business/close the sale. Here are the clues so far:

  1. Ask and answer why you are uncomfortable asking for business. You are likely uncomfortable because you do not want to take advantage or come across as a salesman.
  2. Position yourself so

I coach many lawyers who are uncomfortable selling themselves. I can relate to their feelings because I was never comfortable selling myself. Then I learned there is a great difference between selling and helping clients. It was an aha moment for me.

If you want to learn how to attract clients without coming across as