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Published By: Cordell Parvin
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Email Alerts: Use Personal Touch Not Email Blasts

By Cordell Parvin on June 21, 2018
Posted in Client Development

Seth Godin recently posted: Mass personalization is a trap. For those of you whose firms send email blasts designed to make clients and potential clients think it actually came from you, I suggest you take a moment to read what Seth Godin has written.

I still get emails every day from law firms, from…

Email (Text) Addiction Keeps Us Unfocused

By Cordell Parvin on June 23, 2016
Posted in Book Reviews, Career Development

We frequently visit a family with a daughter who will be a junior in high school in September.  I have rarely seen her eyes as they are usually focused on her cell phone texting back and forth with friends. 

I wonder what it will be like at a law firm when the current high school…

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cordell_parvin.jpgI practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.

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