Recently I wrote Client Development Coaching: You will learn what will work for you. A lawyer I coach read the post and asked me for examples she might borrow to find her own best approach.
I am an example of a lawyer who narrowed my focus to an industry. Seth Godin blogged about narrowing
A senior partner may have told you that you will be successful by just doing good work and your satisfied clients will tell others. In 2011, do you think that just doing good work is enough?