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Published By: Cordell Parvin
Published By: Cordell Parvin LLC

Cordell Parvin Blog

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Lawyer Marketing Key Point: Narrow Your Client Base and Widen Your Visibility

By Cordell Parvin on May 11, 2017
Posted in Client Development

Recently I wrote Client Development Coaching: You will learn what will work for you. A lawyer I coach read the post and asked me for examples she might borrow to find her own best approach.

I am an example of a lawyer who narrowed my focus to an industry. Seth Godin blogged about narrowing…

Client Development: In 2011 Word of Mouth is Not Enough

By Cordell Parvin on May 3, 2011
Posted in Client Development

Traction Snow.jpgA senior partner may have told you that you will be successful by just doing good work and your satisfied clients will tell others. In 2011, do you think that just doing good work is enough?

I meet with many lawyers who are doing good work for their senior partner’s clients, but they have not…

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cordell_parvin.jpgI practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.

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