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Published By: Cordell Parvin
Published By: Cordell Parvin LLC

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Client Development: Like shaving, don’t forget the old tools

By Cordell Parvin on May 18, 2017
Posted in Client Development

I am looking forward to making a presentation for a law firm today:

Building Your Client Development Tool Kit:
 The nuts and bolts of business development

When I was working on this presentation, I was searching for something and came across a couple of articles on shaving I immediately saw a connection between shaving tools…

Client Development: What Can You Learn from Selling Toothpaste

By Cordell Parvin on July 8, 2011
Posted in Lawyer Marketing

How is selling your high end legal services like selling high end toothpaste? I have actually answered that question several times on this blog when I have discussed differentiating yourself to a target market.

When I grew up there was no high end toothpaste, In fact, there were only a few brands. A few years…

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cordell_parvin.jpgI practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.

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