The young lawyers I coached over the years were in big firms and smaller firms, different parts of the United States and Canada, different practice areas, different personality types and a variety of other unique characteristics. The lawyers I am helping find new law firms also differ in many ways.
Yet, to the person, the most successful young lawyers I coached shared these attributes, and I look for these attributes in lawyers seeking my help now.
- They were patient, persistent and persevered
- They knew their strengths and focused their client development efforts on things that suited those strengths
- They developed a plan for their non-billable time and written goals
- They worked regularly and consistently on client development
- They were seeking to become more visible and credible to their target market
- They were getting feedback on their ideas and how they are doing
- They found ways to hold themselves accountable
- They found meaningful ways to stay in touch with their contacts
- They all wished they had started their efforts earlier in their career
- They were willing to get outside their comfort zone
Law firms look for lawyers with those attributes. I know, I looked for those lawyers when I was practicing law.