Several years ago, I presented a program Success: Determining and Achieving Your Purpose, Values and Goals for the ABA YLD fall meeting.
Cordell, in your experience, what separates the superstar young lawyers from the rest of the pack?
I did not hesitate:
The very best young lawyers I know have a “burning desire” to be the best at something they have chosen, and they work hard achieve it. I call it the “fire in the belly.”
I coached several of those lawyers and I recently helped one connect with a great firm. In each case, the lawyer put more into the coaching program, and his or her other learning, than just about any other lawyer I have ever met. Within minutes of meeting those lawyers for the first time, I knew they had a burning desire to learn and serve her clients.
I receive emails and letters from those lawyers sharing with me their great success-the success I believed they would have right from the beginning.
I learned about burning desire one summer while visiting my grandparents in Chester, Virginia. I didn’t know many teenagers in Chester so I spent more time at my grandparents home than I would have liked. One day I discovered that the sliding doors in their hallway opened to shelves and shelves of historical books.
As a teenager, I had never read a “self-help” book. I doubt I would have read this one if I had anything else I could do. Reading Think and Grow Rich really did change my life, in part, because I learned the concept of having a DEFINITE MAJOR PURPOSE. When I decided to become a lawyer, I asked myself why I wanted to practice law. That was a helpful exercise for me.
Napoleon Hill was born into poverty in the coal fields of Wise County, Virginia in 1883. You can learn more about his life by reading: Rich Man, Poor Man. As you will see, Hill accomplished some great things as an attorney and journalist but also had many failures along the way.
His big break came when he interviewed the wealthy steel baron, Andrew Carnegie. As you will see in the article, later Carnegie convinced Hill to write the book:
He issued a challenge to Hill: Commit the next 20 years, without compensation, to documenting and recording such a philosophy of success, and he would introduce him to the wealthiest and most successful men of the time. Hill jumped at the opportunity.
Because the book copyright has expired, there are many places where you can download the book at no charge. Here is one site to download Think and Grow Rich.
I have read the book many times over the last 50 years. I like to read it to re-energize myself. I believe the 13 principles he outlined in the early 1900s still apply today, almost 100 years later.
Consistent with my answer to the young lawyer’s question at the ABA YLD meeting, Hill’s first principle was “Desire.” He believed desire is the starting point of all achievement.
I was inspired by this statement in the chapter:
Every person who wins in any undertaking must be willing to burn his ships and cut all sources of retreat. Only by so doing can one be sure of maintaining that state of mind known as a BURNING DESIRE TO WIN, essential to success.
As you know, I love working with young, motivated lawyers, I focus on career success through taking control, setting energizing goals and planning. Each young lawyer with whom I work has unique talents, opportunities and challenges.
I know that if the lawyers I coach set goals that will inspire them and energize them, they will be successful (as they choose to define success). Why? Put simply they will succeed because they have the BURNING DESIRE to achieve their own unique goals.
I think you will find this book extremely valuable just as I did, because it will give you a foundation it the 13 principles that can lead you towards achieving what you desire.
If you have 5 minutes, watch this video to get a preview of what you might learn from the book.
Have I convinced you? What do you have a BURNING DESIRE to achieve and become?