I recently saw this great quote:

Five frogs are sitting on a log. Four decide to jump off. How many are left? Answer: five. Why? Because there’s a difference between deciding and doing.

~Mark L. Feldman & Michael F. Spratt

Over many years I have gotten to know lawyers who have decided to develop business. I know far fewer who have the inner drive and motivation to make the commitment and have the discipline to do it, even when they are not seeing results.

If you want to get an idea of a motivated lawyer, listen to this short audio clip of Lizzette Zubey explaining how she approached the client development coaching program.