A few weeks ago a young lawyer posted a comment to my blog post asking if I could give any examples of young lawyers who have focused and become a "go to" lawyer in their field. I told her I would give a couple of examples.
I have written about Alison and our meeting when she was an associate at our firm. During our meeting Alison told me she was not enjoying securities arbitration cases. I asked what she thought she would enjoy. At the end of our lunch she gave me her answer. The first thing I read this week was Alison’s story on how she developed a niche practice.
- The Lady Lawyer’s Guide to Developing a Niche Practice Alison’s story is a living example of someone who was open to coaching and working to develop her practice. Please take special note of her thoughts on the importance of being patient and persistent. If you have time to read only one thing this busy weekend read Alison’s story.
- In a Test of Sales Savvy, Selling a Red Brick on YouTube this is a New York Times article discussing a contest to sell red bricks. I thought it was a very interesting idea. For some of you lawyers selling red bricks is more often easier than selling yourself. Take a look and then think about selling yourself.
- Personal Branding – You2.0 I agree with points in this branding blog, especially you need to know what you want to become and you need to create content.
- How to get coverage in law blogs Kevin O’ Keefe with great ideas to get coverage in blogs.
- 11 Ways to Add to the Conversation of the Blogosphere and Stand Out from the Crowd With more blogs by lawyers every day, it is increasingly difficult to have yours stand out. I thought there were some good ideas expressed here.
If there are topics you would like to learn or have me cover in this blog, please share them with me. I want to make sure I am providing you with valuable information.