Years ago I read The Trusted Advisor by David Maister, Charles H. Green and Robert F. Galford. It was one of the first books I had read that I felt really applied to lawyers.
I was so impressed that we formed a group of lawyers at my old firm who read the book together and
Over my career as I watched lawyers interact with clients and potential clients, I noticed that some lawyers failed to recognize what made each client and each client matter unique and different.
I noticed those lawyers failed to actively listened and tended to want to talk too much. What else did I notice about those
I am frequently asked how a lawyer can differentiate herself in her clients’ and potential clients’ eyes. Given that in any city there are many talented lawyers in each practice area, the question is a good one. Seth Godin might ask: How can you be “remarkable” in your clients’ and potential clients’ eyes?
To be
A senior partner may have told you that you will be successful by just doing good work and your satisfied clients will tell others. In 2011, do you think that just doing good work is enough?
I meet with many lawyers who are doing good work for their senior partner’s clients, but they have not