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Published By: Cordell Parvin
Published By: Cordell Parvin LLC

Cordell Parvin Blog

Developing the Next Generation of Rainmakers

Travis Crabtree

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Niche Marketing: You Have to Select the Right Niche Market

By Cordell Parvin on April 2, 2012
Posted in Client Development

Last week I posted: Client Development: Generalist or Specialist? I suggested that it takes more time, energy and effort to develop business as a generalist.

Suppose I have convinced you to focus on a niche market, how do you select the right niche? Have you read Delivering Happiness: A Path to Profits, Passion, and Purpose…

One Lawyer’s Response to Blog “What Have You Learned and How Are You Implementing It?”

By Cordell Parvin on October 14, 2011
Posted in Career Development

In response to my September 22, 2011 blog What Have You Learned and How Are You Implementing It, Thomas Grant shared with me the following and gave me permission to share it with you:

What have you learned from reading the materials I post or listening to the podcasts?

Grant_Tom.jpgI regularly read your…

Want to Become a “Go To” Lawyer? Blog on Cutting Edge Issues

By Cordell Parvin on March 31, 2010
Posted in Client Development

A young associate asked me to share an example of an associate who has become a “go to” lawyer.

Travis Crabtree is a Looper Reed and McGraw lawyer I coached a few years ago. When I coached him, he was an associate, Now he is a partner in his firm. When we met the first…

About Cordell

cordell_parvin.jpgI practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.

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