I see too many blogs by lawyers that read more like an article. I even saw a post last week that included detailed footnotes.

Articles written by lawyers tend to be:

1. At least 675 words (one two column page) and likely longer
2. Factual
3. Formal
4. Include discussion of a case, legislation or a rule
5. Only words with headings to break up the text
6. Headline more like a brief
7. One way communication
8. Facts and law
9. Rarely include bullet points and lists

I like law blogs, and I believe your potential readers will like law blogs, that are:

1. Concise
2. Conversational
3. Show a little of the blogger’s personality
4. Tell a story
5. Include a visual or video clip
6. Start with an interesting headline
7. Written to elicit a response and comments
8. Include opinions (not necessarily legal opinions)
9. Include bullet point and numbered lists