I see too many blogs by lawyers that read more like an article. I even saw a post last week that included detailed footnotes.

Blog & Article.pngArticles written by lawyers tend to be:

  1. At least 675 words (one two column page) and likely longer
  2. Factual
  3. Formal
  4. Include discussion of a case, legislation or a rule
  5. Only words with headings to break up the text
  6. Headline more like a brief
  7. One way communication
  8. Facts and law
  9. Rarely include bullet points and lists

I like law blogs, and I believe your potential readers will like law blogs, that are:

  1. Concise
  2. Conversational
  3. Show a little of the blogger’s personality
  4. Tell a story
  5. Include a visual or video clip
  6. Start with an interesting headline
  7. Written to elicit a response and comments
  8. Include opinions (not necessarily legal opinions)
  9. Include bullet point and numbered lists