If you are practicing law in a firm, you know that you ultimately need to bring in clients, right? Well, if you know that, what is holding you back? It could be:
- You feel you are too busy just doing your billable work. (Don’t feel alone, this is a very common excuse.)
- You have not convinced yourself that you can make rain.
- You don’t know where to start, so you don’t.
- You have started, but were unsuccessful, so you gave up.
- You have no plan.
- You have a plan, but it is not strategic or focused.
- You have a plan, but you haven’t taken any action to implement it.
- You do not see opportunities.
- You are afraid of failing.
- You have been told by a senior lawyer what you need to be doing and it does not fit you.
- No one is giving you feedback on your client development efforts.
What can you do to overcome any of these obstacles.