Want a fairly concise idea on how to set goals you will actually achieve? Here goes.

When I teach or coach lawyers, I like to play the Curly video from City Slickers. It’s the One Thing video.

Figuring out your “one thing” is the beginning point of long range planning. But, that is not enough.

You won’t stick with it unless you also identify the benefits of achieving that “one thing.” I call it the answer to the “Why” question. Why is achieving it important to you.

I suspect every reader knows that as an associate handling litigation for the partners in my small law firm, I decided I wanted to focus on and represent construction contractors building highways, bridges, airports and rail.

I clearly understood the benefit to me.

  • First, I am far more comfortable knowing a lot about a little rather than a little about a lot.
  • Second, at the time, the highway construction program across the US was growing leaps and bounds. So, I would be working with a growing industry.
  • Third, I knew of no construction lawyers who were focused that narrowly on transportation construction. So, I could become known as the “go-to” lawyer in that narrow field.
  • Finally, I loved being out on construction projects and working with construction contractors on those projects.

What is the one thing you want to achieve or become in five years? More importantly, what will be the benefit to you of achieving that one thing?