What can you or your law firm do based on the lesson in this post? I suggest you do a free program at your office. It might be a “Breakfast Briefing” or a “Lunch and Learn.” Pick a topic that your target market would really care about. Then, in addition to inviting clients, figure out which potential clients and referral sources are on Twitter and use Twitter to invite them. You might also announce the program on your LinkedIn page and/or your Facebook business page.
When you do the Breakfast Briefing or Lunch and Learn, make sure those who attend know how to find you and your firm on LinkedIn, Facebook and Twitter. Include links in your handout materials.