I recently started coaching a new group of lawyers. I tried to share with them what client development coaching is and how they can evaluate me. If your firm is thinking about a client development coaching program, this will help your leaders and lawyers understand what it is and how you can evaluate your coach.
Coaching
What Can You Learn About Client Development from My Golf Game?
By Cordell Parvin on
Posted in Client Development
As many of you know, my wife Nancy began playing golf when she was 40 and she has become a low handicap golfer because she works harder on her game than anyone I know. She practices deliberately. If you want to get a better sense of what that means, watch Charlie Rose interview A Conversation…
Associates: Get Out There and Focus on Your Passion
By Cordell Parvin on
Posted in Career Development
On Tuesday, I wrote about the work the Beatles did to become THE BEATLES and I asked what are you doing to become THE RAINMAKER. Knowing you might benefit from reading about what other lawyers are doing, here is a good example.
Last year I had the opportunity to coach Lizzette Zubey, an IP…
Marketing: Create Something Remarkable
By Cordell Parvin on
Posted in Career Development, Client Development
It is more difficult than ever to stand out in the crowd. But, many lawyers I coach have found ways to identify a challenge faced by clients, offer a solution and give it away.
Jennifer is a Labor and Employment lawyer I coached a couple of years ago. Her firm gives an annual Labor and…
Marketing: Making Your Friends Your Clients
By Cordell Parvin on
Posted in Career Development, Client Development
I am frequently asked how to make your friends, your clients. There are only a few ways to do it. As explained in the true story below, one way is to learn as much as you can about their needs and provide something the other lawyer/law firm is not providing without any expectation of getting…
You Are the Architect of Your Career
By Cordell Parvin on
Posted in Career Development, Client Development
As many of you know, when I talk to young lawyers I stress taking responsibility for your own career and success. That is easily said, but what does it mean? Put simply, you need to understand clearly what you want out of your career and your life. Then, you actually have to develop long and…