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Published By: Cordell Parvin
Published By: Cordell Parvin LLC

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Developing the Next Generation of Rainmakers

Tony Hseih

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Niche Marketing: You Have to Select the Right Niche Market

By Cordell Parvin on April 2, 2012
Posted in Client Development

Last week I posted: Client Development: Generalist or Specialist? I suggested that it takes more time, energy and effort to develop business as a generalist.

Suppose I have convinced you to focus on a niche market, how do you select the right niche? Have you read Delivering Happiness: A Path to Profits, Passion, and Purpose…

What Would Your Law Firm Be Like if it Had Zappos Core Values?

By Cordell Parvin on December 6, 2010
Posted in Law Firm Leadership

I am typing this while on an airplane reading Zappos founder Tony Hseih’s book Delivering Happiness: A Path to Profits, Passion, and Purpose on my Kindle. I have reached the part where he discusses Zappos 10 core values. They are:

  1. Deliver WOW Through Service-75% of Fortune 1000 in-house counsel are not satisfied with the service

…

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cordell_parvin.jpgI practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.

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