Last week I posted: Client Development: Generalist or Specialist? I suggested that it takes more time, energy and effort to develop business as a generalist.
Suppose I have convinced you to focus on a niche market, how do you select the right niche? Have you read Delivering Happiness: A Path to Profits, Passion, and Purpose
on my Kindle. I have reached the part where he discusses Zappos 10 core values. They are: