How does it apply to you? Lawyers rarely have an ‘if” problem, because when clients need a lawyers help, they need the help.
But, lawyers frequently have a ‘then’ problem. You must demonstrate to your potential clients that ‘you’ are the lawyer they should hire. How can you do that?
I have written many times that you should understand your clients’ business and industry. Your potential clients rarely know whether you are a top notch lawyer, but they always know if you understand their business and industry.