How do you convert people you know into clients?

One school of thought is to let them know what you and your firm can do for them. I know many of you feel uncomfortable with that approach. You don’t want people you know to think you are trying to “hustle” their legal business or their company’s legal business.

I recently read a blog that Seth Godin posted in June of last year: Treating people with kindness. It resonated with me. I was at my best when I treated people with kindness with no expectation of anything in return.

Want some ideas on kind acts? Take a look at: 100 Ways to Be Kinder.

Can we create our own list of 100 Ways to Be Kinder? If you have an idea, add a comment and let’s see if we can come up with 100.