Do you know who Frank Luntz is? He is a political consultant and pollster. He recently posted on Huffington Post 11 Words for 2011. These are aimed at politics but many apply to lawyers and client development. Here are Luntz’s 11 words:

  1. Wind Turbine Istock.jpgImagine
  2. No excuses
  3. I get it
  4. If you remember only one thing…
  5. Uncompromising integrity
  6. The simple truth
  7. Believe in better
  8. Real-time
  9. You decide
  10. You deserve
  11. Let’s get to work

Which of the 11 words also apply to your own client development? What are some other powerful words in your relationship with clients?