In 2019:

Its not what you know, it’s not who you know. It’s who knows what you know.

I didn’t come up with that idea, but I have used the thought for many years. The idea is to increase the number of people who know what you know and find a way to stay in contact with them. Several years ago I posted: Contacts: Are You Focused or Is It Random Lunches? I urge you to go back and read that post because you will see some of the ideas I share with you below.

Here are eight ideas on staying in contact.

  1.  Make a list of all of your contacts.
  2. Rate them 1-10 three ways: How often in contact; nature of contact (email only is a 1, in-person is a 10); how important they are (someone who you will never do business with is a 1, a client is a 10).
  3. For each contact, what do you know about him or her on a personal level?
  4. Who are your “strong ties?” (close friends, family)
  5. Who are your “weak ties?” (people you have met at an event, people who read your blog)
  6. Who are your “dormant ties?” (people you know, but have not been in contact in some time)
  7. How can you create more “weak tie” relationships with people who will learn what you know?
  8. How can you reconnect with your “dormant ties?”