Last week I wrote: Young Lawyers: Are You Kicking …? It was a popular post and several people commented on Twitter and on LinkedIn. In this post I want to be more specific.
Recently I was going through some of my old construction law materials and I found a document I had used as a handout for workshops I did for clients. The document was titled: Preparing a Claim. If any of you who are construction lawyers want to see it you can download it Preparing a Claim. Interestingly, the document was originally generated while actually preparing a claim for a client. In marketing that is called “repurposing” content.
As I reviewed the handout, three thoughts came to mind:
- I put a lot of effort into creating this handout.
- The handout would have been valuable to any transportation construction contractor.
- It was a shame that the only people who ever saw the handout were those who attended workshops I did for a few clients.
Today, I could have shared the handout with transportation construction contractors on LinkedIn, Facebook and Twitter. I could have uploaded the slides to Slideshare. I could have done the presentation by a webinar. I could have recorded the presentation and made it available for contractors to download and cut it into short segments and put them on Youtube.
I will leave you with this quote from Seth Godin:
How Dare You?
How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?