It might seem counter-intuitive, but the very best marketing activity you can do to attract clients is to teach them how to avoid the very litigation you would like for them to hire you to do. Why is this effective?
For several years I spoke at the annual Associated General Contractors Highway and Utility Contractors Annual Issues Meeting. Several contractors told me the group liked having me as a speaker because my presentations were different than other lawyers. That was a compliment, but it also made me think about what contractors, and other businessmen
While waiting to catch a plane, a firm partner asked me some questions and my thoughts on each question. His first question was:
How do you get to the potential client’s key decision makers?
The answer is you have to hang out where the decision makers hang out. Second, build a trusting relationship with people
I am speaking this week at an Associated General Contractors 2010 Highway and Utility Contractors Conference. My subject this time is Social Media. When I practiced law I spoke at this meeting every year. How did I get that opportunity? In a nutshell:
I got on Twitter a year ago. At first I was a skeptic. I didn’t really see the value for lawyers.
I recently spoke to a former construction law colleague from my old firm. During the conversation I asked if he was on Twitter. He said no and told me he did not see the