I am a potential new client. I walk into your office for the very first time. Who will give me the first impression of your firm’s commitment to client service? What impression will I take away?
Since I started coaching lawyers, I have walked into 100s of law firm offices across the United States and
Business clients expect their outside lawyers to know the law. If you represent business clients, you are not likely to differentiate yourself from other fine lawyers by your legal knowledge. You are more likely to differentiate yourself based on your knowledge of their business. What do you know about:
The company history
We live in a world with lots of lawyers and lots of law firms chasing after fewer clients who have less money to spend on outside law firms. Now, more than ever it is important to differentiate yourself from the many lawyers out there in your field. How can you do it?
You likely have
How is selling your high end legal services like selling high end toothpaste? I have actually answered that question several times on this blog when I have discussed differentiating yourself to a target market.
When I grew up there was no high end toothpaste, In fact, there were only a few brands. A few years