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Published By: Cordell Parvin
Published By: Cordell Parvin LLC

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9 Attributes of My Dream Peak Performing Law Firm

By Cordell Parvin on March 5, 2014
Posted in Law as a Business, Law Firm Leadership

I always wanted to be part of a “peak performing” law firm, a law firm that was rising to the top of the legal profession. What are the attributes of my ideal peak performing law firm?

When you think about the list that follows, imagine what it would be like being a partner or an…

Securing a Client Sometimes Takes More Than Having the Right Answer

By Cordell Parvin on April 11, 2013
Posted in Client Development

Reason leads to conclusions; emotion leads to action. Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi in a speech: In Your Eyes.

There are more interesting things in that speech, but let’s focus on that quote. Here is how it applies to practicing law and securing clients. Unless you are “…

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cordell_parvin.jpgI practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.

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