My old law firm held a retreat one year. The theme was “one-firm.” We even had tee shirts with the slogan on the back and firm name on the front. There was only one slight problem-The tee shirts told a lie. Our firm was a bunch of very talented lawyers operating independently from one another.

I know many lawyers who want to become successful at client development. I know far fewer who actually do what it takes to become successful. How can you increase your chances of doing client development activities?

  1. Clarify what you want in your career
  2. Have a good answer to why what you want is important to