When I was coaching lawyers I was frequently asked for my top tip on attracting new clients. Over the last year, while I have been recruiting lawyers, I’ve been asked the same question. Put simply, my answer is:

You want to increase the number of “weak ties” who influence your target market and know what

A “weak tie” relationship recommended you to a client. You have a meeting with the potential client lined up. This is your chance to “close the deal.” I have been around lawyers who blow it at this crucial time. Here are the ways lawyers blow it.
Client Pitch
  1. Not following up after meeting a potential