Is your law firm on Twitter?  I find that many large firms are on Twitter, but fewer small and medium firms.

You likely think that none of the CEOs or GCs of your clients are on Twitter, so why should you be. I also questioned the value of Twitter in a blog I posted a few years ago.

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The reason your firm should be on Twitter is simple:

It takes very little time or expense to get content created by your lawyers out to people who might actually value receiving it. If you are doing email blast alerts and sending email notifications of firm programs and presentations, consider using Twitter as a tool.

If you are a  law firm leader or marketing director, consider using Twitter to provide links to the following:

  • Client Alerts
  • Recruiting
  • Articles written by your lawyers
  • Blog posts by lawyers
  • Firm or individual lawyer podcasts
  • Invitations to programs and CLEs
  • Content from programs
  • Links to recordings of Webinars
  • Lawyer successes
  • Firm announcements
  • Firm community and civic activities

If you think about it, you can likely come up with ideas I have missed.

If I convince you to put your firm on Twitter, what should you do next?

  1. First, develop a plan to get your clients, potential clients, influencers and referral sources to follow you on Twitter. I recommend your plan include a link to Twitter on your firm webpage and on each firm blog site.
  2. Next, let clients and referral sources know you are on Twitter.
  3. Finally, if your younger lawyers are game, have them notify their friends on Facebook and other social networking sites that your firm is on Twitter.

Final thought:

Do not use Twitter as a tool to “sell” your firm. Instead, use it as a tool to provide valuable information to clients and friends who will see the value of what you are giving them.

If you want to follow me on Twitter.

  • Danny Johnson

    I think your last point is key. People get tired of self promotion. Twitter should not be a leaching tool where all one does is self promote. One should also retweet others posts that they find informative and provide useful information that may not come from my firm.
    One must remember that Twitter should be a community where everyone benefits and has fun.
    I firmly believe that Twitter is a great networking tool and an easy way to show the personality of a firm.

  • Good piece – my thoughts . .
    Though it is good to get firms (and others) to embrace social media, in this case Twitter, it should not be a means of just pushing “firm” collateral. You stated this concept in your final paragraph but I think most may not appreciate the difference. The list you provided is a good starting point to begin “thinking” about what to provide but ought not represent the limit. In fact, much of the Twtter-verse frowns on self promotion and direct selling. Pitch your firm as a resource for specific news or information (regardless if firm created it or not) and there will be greater respect and response. Use Twitter as a web-pointer to firm collateral and PR – it may not be worth it and could backfire.

  • Love this: “Finally, if your younger lawyers are game, have them notify their friends on Facebook and other social networking sites that your firm is on Twitter.”
    Social media is not just for the ‘younger’ crowd.
    The fastest growing segment on Facebook is 55-65 year-old females…
    All in all, this is a good blog post and I agree entirely.

  • Cordell,
    You’re a bright guy, but I can’t believe you fell for the Twitter marketing hype. Twitter is a dumping ground for self promotional press releases, Client Alerts, Articles written by your lawyers, Blog posts by lawyers and Firm or individual lawyer podcasts.
    Did you know that:
    • 60% of Twitter users drop out after one month, according to Neilsen Wire
    • 10% of Twitter users accounted for over 90% of tweets, according to Harvard Business School.
    • The average Twitter users tweets once and never again, according to Harvard.
    • It is the least effective way to boost traffic to your website, compared with SEO, email promotions and blogs, according to Marketing Sherpa.
    • At best, Twitter’s growth suddenly stopped in May and has headed downward out as of July, according to Compete.com.
    • 55% of people who signed up for an account never posted a tweet, according to HubSpot’s State of the Twittersphere.
    • 56% of people with a Twitter account are not following anyone, according to HubSpot.
    • 76% of users have not entered a bio in their profile.
    A much better way for lawyers to spend their marketing time is meeting people face-to-face, visiting clients, taking referral sources out to lunch, and getting active in an organization of clients.
    Once a lawyer is doing all these things, plus set up a good LinkedIn profile and joined several LinkedIn groups — then maybe there is time left over for Twitter.

  • John Sawyer

    Larry, I think it’s time those stats (from May/June) are updated. Also, I think the methodologies in how they are gathered need to be taken into consideration. Take a look at gbattle’s comment (09/09/09) at http://mashable.com/2009/06/09/web-in-numbers-may/ (drawn from one of your sources). I think he has valuable points.
    I wholeheartedly agree with your 2nd to last paragraph, but I think the judge is still out on whether Twitter can be lumped together with CB radios, pet rocks, and mood rings.