When I spoke at firm retreats, I frequently showed excerpts from the “About” page of the firm for whom I was speaking and two competitors. I then asked the lawyers to identify which website was theirs. Routinely, only about 50% of the lawyers in the audience knew which website was their own.
Why?
While law
Greetings today from Boston, where at 9:00 AM I will be speaking to young lawyer members of the Boston Bar Association at the Brand Yourself Event.
My presentation will be Starting Right for Career Success. If you are interested, I put the slides on Slideshare.net.
Among other subjects, I will share thoughts on
If I coached you, then you know all about the strength of weak ties concept which was first discussed by Mark Granovetter. We talked about it at length.
I also told you how blogging, the internet and social media has taken much of the luck out of getting recommendations from weak ties. Are you
A few years ago, Seth Godin posted a blog titled: “The Law of the Little Shovel.” It is short and well worth reading. He begins by saying:
If you want to dig a big hole, you need to stay in one place.
That means it is important to focus on one group, or
If you are a regular reader, you likely know I want to coach you. I say that because if you are a regular reader, you likely are motivated to learn and are striving to become more valuable for your clients.
Use your imagination for a moment. Imagine you and I are sitting at a small
Time management is the most frequent agenda item for lawyers I coach. More specifically, I am asked how to find time for client development when the lawyer is busy with billable work and wants quality family time. Do you also wonder how you can find the time?
You might think this is a time management
Are you blogging for business and not getting the desired results? Well, you are not alone.
Thousands of lawyers are blogging. But, how many are doing it well? Here are the top 10 mistakes I see:
I have been around law firms whose lawyers had differing ideas of the firm’s culture, its vision and what is expected of each lawyer. Those firms are notable by the number of closed door meetings and they are most likely not to survive in difficult times.
Have you read James Kouzes and Barry Posner’s book:
When I was a young lawyer, I rarely read fiction. Instead, I read books and articles that I thought would help me become a better lawyer and more valuable to clients.
While I read a lot of fiction today, I still enjoy learning new ideas about client development and people skills.
I am often am asked what my favorite blogs and podcasts are on those subjects, so I thought I would share some of them with you.
Seth Godin is the marketing guru and a lot of what he writes about applies to lawyers.
Years ago I read In Search of Excellence by Tom Peters. Go to the Tom Peters Website to find many valuable materials on marketing.
Jackie Huba has written three books on customer (client) loyalty. I know you will find them helpful .
Scott Ginsberg is an excellent writer on becoming more valuable to clients. If you go to his regular website there are dozens of good articles on networking etc.
David Meerman Scott is a Web era marketing guru. Years ago I read his book The New Rules of Marketing & PR. I found many ideas I could have applied if I was still practicing law. On his website you will find plenty of free stuff.
I regularly read Brian Solis blog
Copyblogger is my favorite site on blogging and writing.
Chris Brogan is co-author of Trust Agents a great book every lawyer should read.
Personal Branding Blog has excellent ideas on personal branding.
Each year, Social Media Examiner publishes its Top 10 Social Media Blogs. Here are the Top 10 Social Media Blogs: The 2014 Winners!
My favorite Podcast is The Duct Tape Marketing Podcast. I like it becauseJohn Jantsch interviews all the people above and more.
I learn something valuable from each of the blogs and podcasts above. You will also.Continue Reading Recommended Blogs and Podcasts: Try Some of These