I love coaching senior associates. They are open minded and eager to learn.

Several years ago, one year before the big law firm recession in 2008, I coached 15 senior associates. When we began the group had generated around $600,000 of business the year before our work.

Two years later, they generated around $1,800,000, 3 times the first amount.

In this short video I share some ideas I went over with those senior associates. You might also find these slides helpful.