This year I am posting some activities I did with the lawyers I coached. Here are five.
In order to create an effective business/marketing plan you have to know who is your target market. Who is it that you want to hire you and your firm?
Who is your target market?
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What do
I recently posted a blog about developing a niche practice, and included one of my favorite quotes:
If you market to everyone, you market to no one.
A lawyer I coached a few years ago asked that I expand on why he should consider an industry based practice. Here are the reasons I shared with
I’ve said it many times.
If you market to everyone, you market to no one.
What is your target market?
When I settled in Roanoke, Virginia after my stint in the USAF, my target market could have been Virginia Tech graduates who own businesses in Southwest, Virginia, except a more senior lawyer in my own
An associate in a larger law firm asked a great question:
Why should I learn client development and try to attract clients, when the clients I would attract the firm would not accept?
I have heard that question from literally hundreds of associates, including several in my old firm. Most associates asking that question know
Yesterday, while I was in Atlanta, I made presentations to both junior associates and senior associates in a law firm. On Tuesday I wrote What Should Junior Associates Learn about Client Development? The meat of my post was actually in the video and presentation slides.
What should senior associates focus on? Again, the meat of