This year I am posting some activities I did with the lawyers I coached. Here are five.

In order to create an effective business/marketing plan you have to know who is your target market. Who is it that you want to hire you and your firm?

Who is your target market?

What do

I recently posted a blog about developing a niche practice, and included one of my favorite quotes:

If you market to everyone, you market to no one.

A lawyer I coached a few years ago asked that I expand on why he should consider an industry based practice. Here are the reasons I shared with

An associate in a larger law firm asked a great question:

Why should I learn client development and try to attract clients, when the clients I would attract the firm would not accept?

I have heard that question from literally hundreds of associates, including several in my old firm. Most associates asking that question know