I’ve said it many times.
If you market to everyone, you market to no one.
What is your target market?
When I settled in Roanoke, Virginia after my stint in the USAF, my target market could have been Virginia Tech graduates who own businesses in Southwest, Virginia, except a more senior lawyer in my own firm had already targeted that market.
Ultimately, in 1978 my target market became construction contractors in Southwest Virginia.
Here is a short coaching session video clip with my thoughts on defining a target market.