I recently read a great blog by Jim Connolly titled: 15 Reasons to start blogging! You will see that most, if not all of the reasons, apply to lawyers.

So, you are either blogging, or at least you might be convinced there are great reasons you should be. Once you start blogging you will hit a dip. It might happen when you are busy, or you feel like you have run out of ideas.

A few years ago I read Seth Godin’s 78 page book:  The Dip: A Little Book That Teaches When to Quit (and When to Stick) . I urge you to read it also.

Godin notes that every project starts out to be exciting. For most lawyers starting a new blog is exciting. Later there is a dip. Many lawyers quit posting to the blog or decide it is OK to post anything they have already created. Many lawyers, when faced with the dip, do not quit, but they decide it is OK to be average. I like this quote from the book:

“Never Quit”.

What a spectacularly bad piece of advice. I think the advice giver meant to say “Never quit something with great long-term potential just because you can’t deal with the stress of the moment”.

Now that’s good advice.

Writing a blog has great long-term potential. The lawyers who quit tend to do so because they feel pressure to come up with an interesting topic and write it in a way that potential clients and referral sources will actually want to read it. That is uncomfortable, especially when compared to the comfort of just billing hours.

The way to overcome this problem is to study what is going on that impacts your clients and potential clients who are readers. That is what I did when I wrote a monthly column for Roads and Bridgesmagazine for 25 years. You might also read: 50 Can’t-Fail Techniques for Finding Great Blog Topics.

If you, or your group are blogging, how you you finding topics? How often do you post? Are you posting consistently? I hope you are posting at least once a week.