I coach many lawyers who are blogging and I read blogs posted by many other lawyers. I can usually get a sense whether the lawyer blogger is achieving any success from blogging. If you are blogging and it hasn’t led to business, ask yourself these questions:

  1. Blogging Questions.jpgWho is your ideal reader? The first giveaway for

Years ago, I coached a lawyer who was writing an ERISA Law Blog. In one of our coaching sessions he explained.

I enjoy writing the blog, but my target clients are not finding it. The only calls I have received are from employees.

I looked at the blog. At the time he was essentially reporting

I have coached 100s of lawyer bloggers. Some are doing it really well. Others have found it challenging. They aren’t attracting the readers they desire.

Over the years several law firms have asked me to come in and do what I call a Bloggers Bootcamp for their lawyers. If your firm has bloggers, please either

Are your struggling to connect with your clients and dream clients with your blog? I may have some help for you today.

If you are a regular reader, you know I have been working on a novel since January 2014. I’ve taken courses at Collin County Community College. I’ve taken on-line courses offered  by University

Is your blog search engine and reader friendly?

I ask because I was looking at a well known firm’s blog posts. I thought the headlines were extraordinarily too long for search engines and social media, the font was too small and the paragraphs too long.

blog

Headline

How long should your headline be? For an idea,

I have long ago lost count of how many lawyer blogs I have read.

Many firms where I have coached had no blogs before I started coaching there and now they have well over 10 blogs. You might be a lawyer in one of those firms.

Recently I was asked why lawyers who are blogging