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Published By: Cordell Parvin
Published By: Cordell Parvin LLC

Cordell Parvin Blog

Developing the Next Generation of Rainmakers

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Rainmaking: Become Remarkable in the Eyes of Your Clients

By Cordell Parvin on October 17, 2019
Posted in Client Development

Every potential rainmaker wants clients, prospective clients, and people who can refer business to us to become evangelists for us.

I first heard the term “remarkable” when I read a Seth Godin article. He explains in a blog post from 2007 titled: How to be remarkable. I urge you to click on it and learn…

Client Development: Is your blog “a purple cow?”

By Cordell Parvin on August 3, 2015
Posted in Blogging, Client Development

In March 2010, I wrote: Make Your Blog Unique to Get Potential Clients to Read it. I wonder how many additional law blogs have been created in the last 5 plus years.

When I first started blogging, I read Seth Godin’s book Purple Cow, New Edition: Transform Your Business by Being Remarkable.

Screenshot 2015-08-02 08.37.20

Take…

In 2015, Will You Still Doing Good Work and Waiting for the Phone to Ring?

By Cordell Parvin on February 12, 2015
Posted in Client Development

Has a senior lawyer told you that key to client development is just doing good work? I would be surprised if you haven’t heard that from someone.

I practiced law for 37 years. I was thinking recently how much has changed during that time. When I started we still used carbon paper and white out.…

What Would a “Remarkable” Law Firm be Like?

By Cordell Parvin on March 16, 2011
Posted in Law Firm Leadership

Several years ago I read Purple Cow  and heard Seth Godin talk about the importance of being remarkable.

When I speak at State Bar meetings or at law firm retreats, I like to put up the “About” page from three law firm websites and ask the audience if they can pick out their firm.

About Cordell

cordell_parvin.jpgI practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.

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