Every potential rainmaker wants clients, prospective clients, and people who can refer business to us to become evangelists for us.
I first heard the term “remarkable” when I read a Seth Godin article. He explains in a blog post from 2007 titled: How to be remarkable. I urge you to click on it and learn
In March 2010, I wrote: Make Your Blog Unique to Get Potential Clients to Read it. I wonder how many additional law blogs have been created in the last 5 plus years.
When I first started blogging, I read Seth Godin’s book Purple Cow, New Edition: Transform Your Business by Being Remarkable
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Has a senior lawyer told you that key to client development is just doing good work? I would be surprised if you haven’t heard that from someone.
I practiced law for 37 years. I was thinking recently how much has changed during that time. When I started we still used carbon paper and white out.
Several years ago I read Purple Cow
and heard Seth Godin talk about the importance of being remarkable.
When I speak at State Bar meetings or at law firm retreats, I like to put up the “About” page from three law firm websites and ask the audience if they can pick out their firm.