I am still thinking about blogging today. Recently the Harvard Business Review posted a blog titled: The Moment Social Media Became Serious Business I was fascinated reading what Harold Adams Innis said about the reduction in the cost of communication in 1951, long before anyone was blogging. What he said applies to blogging today.
In March 2010, I wrote: Make Your Blog Unique to Get Potential Clients to Read it. I wonder how many additional law blogs have been created in the last 5 plus years.
When I first started blogging, I read Seth Godin’s book Purple Cow, New Edition: Transform Your Business by Being Remarkable.
Are you doing client pitches to companies with in-house lawyers? If so, you must read: A General Counsel’s View of Law Firm Marketing Pitches: ‘Blah, Blah, Blah’. If you are a long time reader, you might recall that I have written on this subject before.
Most law firm pitches look alike. To use a…
Several years ago I read Purple Cow and heard Seth Godin talk about the importance of being remarkable.
When I speak at State Bar meetings or at law firm retreats, I like to put up the “About” page from three law firm websites and ask the audience if they can pick out their firm.