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Published By: Cordell Parvin
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Cordell Parvin Blog

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Career Success: Can You Take it to the Next Level Now?

By Cordell Parvin on October 1, 2015
Posted in Career Development

I like the ebook by Chris Guillebeau called “279 Days to Overnight Success.” I urge you to read the ebook.

While it is focused on writers, there is a great deal in it for lawyers.

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Chris describes his “World Domination Strategy” and lists six components in his strategy. The five listed below…

Client Development: Repurpose Your Articles and Presentations

By Cordell Parvin on September 29, 2015
Posted in Career Development, Client Development

If you are a lawyer I have coached, you could have written this blog post. You likely remember, we talked about repurposing the content you create.

As we talk about repurposing what you create, keep these four points in mind:

  1. More often than not, clients hire lawyers rather than law firms.
  2. Client development is about

…

Client Development: Use the Internet to Amplify Reach of Weak Ties

By Cordell Parvin on September 16, 2015
Posted in Career Development, Client Development

If I coached you, then you know all about the strength of weak ties concept which was first discussed by Mark Granovetter. We talked about it at length.

I also told you how blogging, the internet and social media has taken much of the luck out of getting recommendations from weak ties. Are you…

Law Firm Leaders and Marketing Directors: Is Your Firm on Twitter?

By Cordell Parvin on September 1, 2015
Posted in Client Development, Law Firm Leadership

Is your law firm on Twitter?  I find that many large firms are on Twitter, but fewer small and medium firms.

You likely think that none of the CEOs or GCs of your clients are on Twitter, so why should you be. I also questioned the value of Twitter in a blog I posted…

Short Marketing Tip: Earn Trust by Focusing

By Cordell Parvin on August 26, 2015
Posted in Career Development, Client Development

A few years ago, Seth Godin posted a blog titled: “The Law of the Little Shovel.” It is short and well worth reading. He begins by saying:

If you want to dig a big hole, you need to stay in one place.

That means it is important to focus on one group, or…

Marketing For Young Lawyers: You Have to be Visible and Credible

By Cordell Parvin on April 9, 2015
Posted in Client Development

On Monday I will be in one of my most favorite cities in North America: Montreal. As the website link puts it:

Few cities can compete with Montréal’s mouthwatering mix of food, festivals and fun-centric living.

Screen Shot 2015-04-08 at 4.17.40 PM

I will be able to enjoy my favorite Montreal Bagels (check the article for the difference between New…

Imagine a Coaching Session: 10 Questions to Answer

By Cordell Parvin on February 26, 2015
Posted in Career Development, Client Development

If you are a regular reader, you likely know I want to coach you. I say that because if you are a regular reader, you likely are motivated to learn and are striving to become more valuable for your clients.

Use your imagination for a moment. Imagine you and I are sitting at a small…

Self Motivation: Have You Answered the Why Question?

By Cordell Parvin on January 15, 2015
Posted in Career Development, Client Development

Time management is the most frequent agenda item for lawyers I coach. More specifically, I am asked how to find time for client development when the lawyer is busy with billable work and wants quality family time. Do you also wonder how you can find the time?

You might think this is a time management…

Top 10 Blogging Mistakes You May Be Making

By Cordell Parvin on December 11, 2014
Posted in Career Development, Client Development

Are you blogging for business and not getting the desired results?  Well, you are not alone.

Thousands of lawyers are blogging. But, how many are doing it well? Here are the top 10 mistakes I see:

  1. Failure to identify the targeted reader. It is pretty basic. You need a plan which identifies the type of

…

Recommended Reading: The Leadership Challenge

By Cordell Parvin on November 14, 2014
Posted in Law Firm Leadership

I have been around law firms whose lawyers had differing ideas of the firm’s culture, its vision and what is expected of each lawyer. Those firms are notable by the number of closed door meetings and they are most likely not to survive in difficult times.

Have you read James Kouzes and Barry Posner’s book:  …

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About Cordell

cordell_parvin.jpgI practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.

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