I recently gave a presentation and a young lawyer asked:

What skills do rainmakers have? 

Generally rainmakers have a high degree of emotional intelligence. There are plenty of books on emotional intelligence. If you are interested in my favorites send me an email.

While you may be born with some of the emotional intelligence characteristics,

I recently gave a presentation  to lawyers in a firm titled: Client Development 2014 and Beyond. After I finished a lawyer who had just been promoted to partner came up and said:

The one part of practicing law I don’t like is marketing. I don’t want to feel like a “used car salesman” hustling someone

You are marketing pretty much all the time.

That doesn’t mean you are “selling” all the time, but you are constantly making an impression and people are constantly making judgments about you. While making an impression, you can share your ideas. As Seth Godin once wrote:

Marketing is about spreading ideas, and spreading ideas is

Are you a litigator? If so how are you marketing your practice? I know from my own experience, and watching my friends, that successfully marketing a litigation practice is a challenge. Here are some of the reasons:

  • With E-discovery, computer forensics and the like, litigation is increasingly becoming a rich man’s sport.
  • Your clients and