On the first day of our 5-day series I shared with you the importance of the topic you choose to write about in your blog. Today, I want to focus on your headline.
If you write a brilliant blog post on an important legal topic and your potential clients do not find it, you have
A lawyer I coach said to me that his firm should hire me to write the firm’s 9 blogs. I replied that lawyers practicing in the specific areas of the 9 blogs should write them. But, I thought I might be able to help by editing some of them. This week I want to offer
What is the first goal of your law firm’s blogs and use of social media? I suspect for most law firms the goal is to attract new clients. I contend that the first goal should be to deepen relationships with existing clients. After your firm accomplishes that goal, it can use those tools to get
Lawyers I coach ask me:
Why is my blog not attracting clients?
I tell them that they should not necessarily expect a potential client to call and say:
I read your blog and I want to hire you.
Yet, many lawyers, maybe even you, are blogging and not attracting potential clients. Why?
Look at your
I understand. I really do. You want to show your readers that you are the “go to” lawyer in your field. You also want to come across as a “professional.”
But, I think your potential clients want more than that. Unless it is a “bet the company” matter, your potential clients want to hire lawyers
Last week I went to the Kevin O’Keefe’s LexBlog website and looked at the Top 10 in Law Blogs: LXBN March 12, 2013. I started reading the top blogs, not for their content, but simply to see how easy they were to read by an “old toad” like me. I want you to take
Are any of your clients and potential clients reading your blog? To get your clients and potential clients to read your blog, your topic must be one they care about. But, I contend it takes more than that. Your headline must capture their attention or they will not read further.
Take a look at: 10
Take a look at your blog design. What message does it send to readers? Take a look at the font you are using for your blog. Is is easy to read?
I have seen many lawyer blog designs that are not upscale. I see many blog fonts that are too small and not easy to
My post: The Case for Shorter Blog Posts received a lot of attention. I rarely receive comments, but for this post two readers commented. I rarely receive emails, but I received several including one arguing that I over generalized. Several twitter followers tweeted with one suggesting that he used to believe shorter blog posts made